Digitalization has transformed how housing is rented worldwide, and today, both demand and rental management are conducted through digital environments. Large property owners (investment funds, banks, or portfolio managers) have had to adapt to this new landscape. In this transformation process, platforms are redefining how rental management and marketing are carried out, combining operational efficiency with a highly advanced user experience.

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New digital habits for search and management

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The way people search for and rent a home has evolved rapidly. Most tenants start their search on a mobile device, accessing multiple options with customizable filters. But the change is not just in how a property is found - it's also in how the entire rental process is managed. Signing a contract, paying a deposit, submitting documents, or reporting a maintenance issue are all processes that no longer require in-person visits or paperwork.

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This transformation has been largely driven by the post-pandemic context, which solidified the preference for fully digital experiences. Users now demand immediacy, transparency, and convenience. This has placed pressure on large property owners to digitalize their processes in order to remain competitive.

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The role of platforms

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In response to this new scenario, digital platforms have become increasingly prominent, becoming the primary channel to connect supply and demand. However, some of them have evolved beyond being mere ad showcases. Arrento is a clear example of this evolution: it not only facilitates property listings but also allows for managing the entire rental lifecycle in one tool.

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From ad creation to managing bookings, controlling payments, and coordinating check-in and check-out, Arrento provides an all-in-one solution for landlords managing anything from a few units to large portfolios. This centralization brings operational efficiency, reduces downtime, and improves communication with tenants.

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Moreover, with a focus on medium-term rentals, Arrento meets a growing market demand: offering solutions for international students, mobile professionals, and temporary workers - high-turnover profiles that require simple processes, flexible contracts, and fully digital management.

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Large property owners

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For large property owners, digitalization is not just a trend: it’s a necessity. The ability to automate tasks like rent collection, contract signing, or issue management represents a significant reduction in operational costs and greater agility in decision-making.

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But digitalization also requires an initial investment in technology, training, and cultural adaptation. It’s not just about changing tools, but about transforming internal processes and adopting a new mindset focused on the digital user. That’s why using specialized solutions reduces the friction of this transition by offering an intuitive interface and support tailored to the operational pace of major property managers.

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Additionally, with the increasing professionalization of the sector, the digital image a landlord projects is becoming more important. Managing rentals with a specialized tool conveys trust, efficiency, and transparency to tenants, a key differentiator in a competitive market.

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What about the future?

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The path to full digitalization is far from over. An increasing use of artificial intelligence is expected to optimize pricing, automate administrative tasks, and personalize tenant interactions. Moreover, there will be a growing demand for flexible solutions, especially among international profiles and young professionals who prioritize mobility. This will lead to an evolution of the real estate product toward a more “as-a-service” format, where it’s not just about renting a space but offering a complete experience. In this area, Arrento stands out by enabling the integration of additional services, such as cleaning, insurance or tenant support, all within the same platform.

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Scalability will also be a key factor. As large property owners grow their portfolios or expand into new cities, they will need tools capable of operating at scale without losing control or management quality. Arrento’s modular and flexible approach allows it to support that growth without requiring complex migrations or custom developments.

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‍‍For large property owners, it represents both a challenge and an opportunity. Those who adopt specialized solutions like Arrento will be able to offer a modern, efficient, and attractive service for the new tenant profiles. The ability to automate processes, manage multiple properties from a single platform, and adapt to the market’s evolving demands will be a key differentiator in the coming years. Technology not only changes how renting works, it changes who leads the market.

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