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How to attract international students through mid-term programs

Tamara Gugel
in
Universities
at
January 22, 2026

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Mid-term programs have become one of the most prominent formats within international education, emerging as a response to the growing need for flexibility from both students and institutions. These programs require a lower commitment in terms of time and resources compared to long-term stays, while offering a more complete experience and greater academic depth than summer or winter courses. As a result, universities expand their international reach and present a balanced, high-value option. That said, academic content is not the only factor students consider when making a decision, as external elements also play an important role.

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The appeal of mid-term programs

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Mid-term stays usually range from three to nine months, allowing students to integrate into university life and the host city without feeling that their academic path is placed on hold for too long. This format also appeals to profiles interested in complementing their studies with language development or social skills gained through immersion.

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These programs also help lower some of the common barriers associated with international mobility, particularly financial ones, as costs tend to be more manageable. From an institutional perspective, this flexibility makes it possible to reach a broader range of student profiles and extend the scope of academic offerings.

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Understanding the international student

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Attracting international students requires a clear understanding of what they expect from a mid-term experience. Beyond academic content, they look for well-structured support, clear information, a sense of institutional backing, and an easier adjustment to a new environment.  

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This profile often values the chance to combine studies with social life, explore local culture, and feel part of the university community. Practical aspects also matter, especially when poor management leads to friction. Arrival arrangements, housing, and the resolution of everyday issues all shape the overall experience and ultimately influence the program’s success. For this reason, many universities rely on solutions such as Abroad by Lodgerin, which support student mobility from the housing search through the end of the stay, providing continuous follow-up throughout the process.

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Program design

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Academic structure remains essential. A mid-term program should present a clear course load, ensure compatibility with home institutions, and align with the interests of international students. Flexibility in course selection, combined with transparent evaluation criteria, helps build trust from the outset.

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However, beyond academics, integration with cultural activities, access to university services, and opportunities to interact with local students further enrich the overall offering. When the program is presented as a complete experience, its appeal and perceived value increase. Preparing students before departure also plays an important role, as outlined in our guide Checklist for Preparing Students for an Exchange Program, which covers practical aspects that support adaptation from day one.  

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Housing and life beyond campus

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In mid-term stays, housing stability has a strong influence on the students’ experience. A suitable living environment supports adaptation and helps reduce stress, allowing students to focus more effectively on their studies.

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Location also proves decisive. Easy access to public transportation or a straightforward commute to the academic institution simplifies daily routines. In addition, appropriate housing and a solid level of support during the stay can help lower the risk of emotional difficulties, particularly among students living away from home for the first time. It is worth noting that life outside campus often accounts for more than half of a student’s time, making it just as relevant as the academic experience itself.

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Communication

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How a mid-term program is presented carries significant weight. Messaging should address international students’ concerns, avoid unrealistic expectations, and rely on clear, transparent communication. Explaining daily routines, available support, and what the experience involves helps build confidence early on.

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Digital channels play a central role in reaching this audience. Clear websites, authentic testimonials, and a consistent presence on social platforms improve accessibility. When information is direct and reliable, both the program and the institution strengthen their credibility and visibility.

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Support and continuous improvement

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Attracting students is not a one-time effort. The experience during the stay directly shapes the program’s reputation over time. Listening to student input and reviewing feedback allows institutions to refine their approach and respond more effectively in future editions. Ongoing follow-up during mid-term stays also helps identify improvement areas that may not be evident during planning, particularly in operational processes, complementary services, or academic dynamics that benefit from gradual refinement.

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Mid-term programs offer a solid opportunity to attract international students with diverse profiles. Their success depends on a balanced combination of academic offering, practical experience, and appropriate support. When these elements work together, mid-term stays become high-impact educational experiences for both students and institutions.

About the Author

Tamara Gugel

As Chief Marketing Officer, Tamara leads the company's Marketing team, bringing a 360-degree vision to the department and applying technological innovation in the real estate market.

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