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How to rent your property

Caterina House - The Pro Living: driving B2B demand in mid-term rentals with Lodgerin

Jorge Padilla
in
Owners
at
April 9, 2026

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Managing mid-term rental assets means working with different resident profiles while handling multiple properties at once. A large share of demand now comes from companies and international programs, making it essential to work with partners who can source and qualify this type of client to keep operations under control.

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Caterina House - The Pro Living operates in the mid-term rental space with a presence in Madrid and Barcelona. The company currently manages 16 buildings, primarily focused on corporate clients and international students.

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A collaboration focused on B2B clients

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Beyond technology, one of the key factors behind the relationship with Lodgerin was access to a network of qualified demand.

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Increased visibility, along with a strong portfolio of companies and universities managing stays for their teams and students, allowed Caterina to strengthen its position within this segment.

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A large part of the collaboration revolves around these types of reservations, where coordination and context are critical.

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“Our collaboration has been very positive from the start, with excellent communication and a smooth workflow, especially when it comes to corporate clients, which has been the main strength of our collaboration.”
- Irene Gomez, City Manager Madrid at Caterina House

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Booking management

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The collaboration between Caterina and Lodgerin is built around coordinated booking management, many of them linked to companies and international programs with specific requirements and tight timelines.

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This approach allows both teams to maintain a structured operation, working in coordination to respond to specific needs while handling time-sensitive and detail-driven bookings.

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For operators managing larger portfolios, this type of collaboration can be further strengthened through technology that centralizes operations and provides direct access to B2B demand from a single environment.

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Direct communication and efficient resolution

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One of the most valued aspects of the collaboration has been close communication and the ease of managing day-to-day operations.

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Having a direct line of communication and being able to resolve issues or questions quickly is especially important in operations involving multiple stakeholders and ongoing reservations, something the Caterina team highlights:

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“Communication has always been smooth and efficient. We’ve had the trust and confidence to reach out and resolve any questions or issues related to the bookings we’ve managed together. I would definitely recommend Lodgerin to other property managers.”

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Aligned with the mid-term rental model

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Caterina House’s case reflects how B2B demand has taken on a more prominent role within the mid-term rental space. Working with specialized partners allows operators to improve their processes and adapt their workflows.

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Through a collaboration built on qualified demand, clear communication, and coordinated reservation management, operators can maintain structured control while unlocking new growth opportunities in the market.

About the Author

Jorge Padilla

Jorge Padilla, with a degree in Business Administration from Tecnológico de Monterrey and a Master’s in Marketing from Trinity College Dublin, has three years of experience in eCommerce and marketing across sectors such as Food Service, Tourism, and Education. He has worked in international environments in LATAM, Dublin, and Madrid, and holds a Google Digital Marketing certification. He is currently a Marketing Assistant at Lodgerin, managing digital campaigns, SEO optimization, and strategies for brand growth and conversion.

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